SECRET #7 Don’t Have A Listing Sit Too Long
When there is a hot market, listings usually sit between 3 to 4 weeks. The longer a house sits on the market the surer buyers are that it has been overpriced. If you do not want to appear desperate for a sale by dropping the price, you need to be realistic in your pricing from the start.
It is better to have a reasonable price that gets a number of offers than to have a listing that sits on the market and needs to be reduced later.
Unfortunately one of the most common practices is real estate agents lying about home values in order to get a listing. This happens daily.
Everyone wants to believe their home is worth more than the neighbors comparable home that just sold.
Agents who lack integrity could care less. They will tell you exactly what you want to hear to get a listing contract. This is bad for the industry. It puts a terrible taste in consumers mouths when they finally figure out they have been had.
Professional agents cringe when they lose a listing based on price. Misrepresenting home values is against the code of ethics, yet many agents make it a regular business practice
